ANDREW COCCARO
If I were a campaign I’d be the M&M’s Spokescandies meets Apple’s Think Different, a visionary brain in a candy shell. I make smart ideas feel fun and fun ideas worth thinking about.
People say one thing and do another. I work in the gap.
I pay attention and turn it into stories that move people.
Also, It’s pronounced co-care-oh.
What I do for business.
Brand Positioning & Personality
Consumer Research & Audience Segmentation
Cultural Trends & Implications
Creative Strategy & Briefs
Storytelling & Video Production
Problem Solving
What I do for pleasure.
Karaoke Nights
MadMen Rewatches
Perfecting my Old Fashioned recipe (open to peer review)
Arguing with the pigeon about who gets the park bench
What I’ve done so far.
Drove a 52% lift in Gen Z cold-wash intent by reframing sustainability as rebellious through a research-backed campaign for Tide.
Repositioned Crystal Light by replacing the “diet grandma juice” stigma with emotional-support water bottle behavior backed by audience research and social listening.
Leased a 509-bed property to 100% occupancy in 9 months with targeted strategy and a hint of charm.
Revived a student org through deep social listening which made way for 70% membership growth and 2× event attendance.
Ran a freelance production company featuring 60+ clients and 150 projects over 5 years.
Boosted class engagement by teaching science lessons through Fortnite that reached over 500+ students.